Search Marketing Strategists :: Job Description

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Search Marketing Strategists

Careers / Search Marketing Strategists

Summary Description


	Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Sample Job Titles

1.	Channel Supervisor

2.	Digital Marketing Strategist

3.	Digital Strategist

4.	Director of Audience Generation, Search, & Analytics

5.	Director of Online Marketing Strategy & Performance

6.	Director of Search Engine Optimization (Director of SEO)

7.	Director, Search Marketing Strategies

8.	E-commerce Specialist

9.	E-commerce Strategist

10.	Ecommerce Marketing Manager

11.	Electronic Commerce Specialist

12.	Experience Planning Strategist

13.	Interactive Marketing Strategist

14.	Interactive Media Marketing Director

15.	Interactive Media Marketing Specialist

16.	Interactive Media Marketing Strategist

17.	Internet E-commerce Specialist

18.	Internet eCommerce Specialist

19.	Internet Marketing Consultant

20.	Internet Marketing Specialist

21.	Internet Marketing Strategist

22.	Internet Media Planner

23.	Marketing Communications Specialist

24.	New Media Strategist

25.	Online Marketing Strategist

26.	Online User Experience Strategist

27.	Paid Search Marketing Strategist

28.	Paid Search Specialist

29.	Pay-Per-Click Strategist (PPC Strategist)

30.	Search Advertising Strategist

31.	Search Consultant

32.	Search Engine Marketing Strategist (SEM Strategist)

33.	Search Engine Optimization Analyst (SEO Analyst)

34.	Search Engine Optimization Consultant (SEO Consultant)

35.	Search Engine Optimization Manager (SEO Manager)

36.	Search Engine Optimization Specialist (SEO Specialist)

37.	Search Engine Optimization Strategist

38.	Search Engine Optimizer (SEO)

39.	Search Marketing Analyst

40.	Search Marketing Specialist

41.	Search Strategist

42.	Senior Search Engine Optimization Associate (Senior SEO Associate)

43.	Senior Search Engine Optimization Specialist (Senior SEO Specialist)

44.	Social Media Strategist

45.	Usability Strategist

46.	Web Analyst

47.	Web Marketing Strategist

48.	Web User Experience Strategist

49.	Website Optimization Strategist

Job Tasks

	Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. Analyze website or related online data to track trends or usage.

	Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. Develop performance metrics or standards related to information technology.

	Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. Design websites or web applications.

	Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. Design websites or web applications. Coordinate project activities with other personnel or departments.

	Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. Implement advertising or marketing initiatives.

	Participate in the development or implementation of online marketing strategy. Implement advertising or marketing initiatives. Collaborate with others to develop or implement marketing strategies.

	Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. Design websites or web applications.

	Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. Design websites or web applications.

	Create content strategies for digital media. Implement advertising or marketing initiatives.

	Manage tracking and reporting of search-related activities and provide analyses to marketing executives. Analyze website or related online data to track trends or usage. Collaborate with others to develop or implement marketing strategies.

	Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. Analyze website or related online data to track trends or usage.

	Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. Analyze website or related online data to track trends or usage.

	Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. Implement advertising or marketing initiatives. Collaborate with others to develop or implement marketing strategies.

	Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs). Design websites or web applications.

	Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns. Evaluate utility of software or hardware technologies. Recommend changes to improve computer or information systems.

	Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. Collaborate with others to develop or implement marketing strategies.

	Execute or manage social media campaigns to inform search marketing tactics. Implement advertising or marketing initiatives.

	Propose online or multiple-sales-channel campaigns to marketing executives. Collaborate with others to develop or implement marketing strategies.

	Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. Analyze market or customer related data.

	Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. Implement advertising or marketing initiatives.

	Implement online customer service processes to ensure positive and consistent user experiences. Provide customer service to clients or users.

	Conduct financial modeling for online marketing programs or Web site revenue forecasting. Design computer modeling or simulation programs.

	Execute or manage banner, video, or other non-text link ad campaigns. Implement advertising or marketing initiatives.

	Execute and manage communications with digital journalists or bloggers. Implement advertising or marketing initiatives.

	Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent. Coordinate project activities with other personnel or departments. Coordinate resource procurement activities.

	Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff. Collaborate with others to determine design specifications or details.

	Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. Collaborate with others to develop or implement marketing strategies.

	Assist in the evaluation or negotiation of contracts with vendors or online partners. Coordinate resource procurement activities.

	Resolve product availability problems in collaboration with customer service staff. Provide customer service to clients or users.

	Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). Design websites or web applications. Write computer programming code.

	Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software. Prepare graphics or other visual representations of information.

	Identify, evaluate, or procure hardware or software for implementing online marketing campaigns. Evaluate utility of software or hardware technologies. Maintain the inventory of equipment.

	Assist in the development of online transactional or security policies. Develop computer or information security policies or procedures.

	Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality. Develop specifications or procedures for website development or maintenance.

	Identify methods for interfacing Web application technologies with enterprise resource planning or other system software. Develop guidelines for system implementation.

	Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences. Update knowledge about emerging industry or technology trends.

Work Activities

Importance	Work Activity

Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.

Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.

Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.

Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.

Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.

Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.

Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.

Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.

Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.

Staffing Organizational Units — Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.

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