|
|
|
|
|
 |
 |
|
| |
Careers / Copy Writers |
|
| |
 |
|
 
|
|
|
| |
| Summary Description |
|
|
Write advertising copy for use by publication or broadcast media to promote sale of goods and services. |
|
|
|
|
| |
| Sample Job Titles |
 |
|
1. |
Account Executive |
|
2. |
Ad Copy Writer |
|
3. |
Ad Writer |
|
4. |
Advertising Account Executive |
|
5. |
Advertising Associate |
|
6. |
Advertising Copy Writer |
|
7. |
Advertising Copywriter |
|
8. |
Advertising Specialist |
|
9. |
Advertising Writer |
|
10. |
Blurb Writer |
|
11. |
Business Writer |
|
|
|
12. |
Communications Specialist |
|
13. |
Copy Writer |
|
14. |
Copywriter |
|
15. |
Creative Director |
|
16. |
Creative Services Director |
|
17. |
Creative Services Manager |
|
18. |
Freelance Copywriter |
|
19. |
Online Content Developer |
|
20. |
Production Director |
|
21. |
Web Content Writer |
|
22. |
Writer |
|
|
|
|
|
|
|
| |
| Job Tasks |
|
|
 |
Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
- Write advertising or promotional material.
|
|
|
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Confer with clients to determine needs.
|
|
|
Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Write advertising or promotional material.
|
|
|
Present drafts and ideas to clients.
- Present work to clients for approval.
|
|
|
Vary language and tone of messages based on product and medium.
- Write advertising or promotional material.
|
|
|
Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
- Collaborate with others in marketing activities.
|
|
|
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
|
|
|
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Develop promotional strategies or plans.
|
|
|
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Write advertising or promotional material.
|
|
|
Conduct research and interviews to determine which of a product's selling features should be promoted.
|
|
|
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Write advertising or promotional material.
|
|
|
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
|
|
|
|
|
|
|
| |
| Work Activities |
|
|
|
| Thinking Creatively —
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
|
|
|
|
| Getting Information —
Observing, receiving, and otherwise obtaining information from all relevant sources. |
|
|
|
|
| Communicating with Persons Outside Organization —
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
|
|
|
|
| Establishing and Maintaining Interpersonal Relationships —
Developing constructive and cooperative working relationships with others, and maintaining them over time. |
|
|
|
|
| Organizing, Planning, and Prioritizing Work —
Developing specific goals and plans to prioritize, organize, and accomplish your work. |
|
|
|
|
| Making Decisions and Solving Problems —
Analyzing information and evaluating results to choose the best solution and solve problems. |
|
|
|
|
| Selling or Influencing Others —
Convincing others to buy merchandise/goods or to otherwise change their minds or actions. |
|
|
|
|
| Communicating with Supervisors, Peers, or Subordinates —
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
|
|
|
|
| Interacting With Computers —
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
|
|
|
|
| Identifying Objects, Actions, and Events —
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
|
|
|
|
| Updating and Using Relevant Knowledge —
Keeping up-to-date technically and applying new knowledge to your job. |
|
|
|
|
| Analyzing Data or Information —
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. |
|
|
|
|
| Developing Objectives and Strategies —
Establishing long-range objectives and specifying the strategies and actions to achieve them. |
|
|
|
|
| Judging the Qualities of Things, Services, or People —
Assessing the value, importance, or quality of things or people. |
|
|
|
|
| Interpreting the Meaning of Information for Others —
Translating or explaining what information means and how it can be used. |
|
|
|
|
| Coordinating the Work and Activities of Others —
Getting members of a group to work together to accomplish tasks. |
|
|
|
|
| Performing for or Working Directly with the Public —
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. |
|
|
|
|
| Monitor Processes, Materials, or Surroundings —
Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. |
|
|
|
|
| Processing Information —
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. |
|
|
|
|
| Developing and Building Teams —
Encouraging and building mutual trust, respect, and cooperation among team members. |
|
|
|
|
| Documenting/Recording Information —
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. |
|
|
|
|
| Provide Consultation and Advice to Others —
Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics. |
|
|
|
|
| Guiding, Directing, and Motivating Subordinates —
Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. |
|
|
|
|
| Estimating the Quantifiable Characteristics of Products, Events, or Information —
Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity. |
|
|
|
|
| Scheduling Work and Activities —
Scheduling events, programs, and activities, as well as the work of others. |
|
|
|
|
| Coaching and Developing Others —
Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills. |
|
|
|
|
| Resolving Conflicts and Negotiating with Others —
Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. |
|
|
|
|
| Performing Administrative Activities —
Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. |
|
|
|
|
| Training and Teaching Others —
Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others. |
|
|
|
|
| Evaluating Information to Determine Compliance with Standards —
Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards. |
|
|
|
|
| Monitoring and Controlling Resources —
Monitoring and controlling resources and overseeing the spending of money. |
|
|
|
|
|
|
|
|
| |
|
|
| |
| Nature of the Work |
|
|
| |
|
|
| Working Conditions |
|
|
| |
|
|
| |
|
|
| |
|
|
|
 |
|
|
| |
|
